Where shall we start?...As always, at the beginning.
WHO ARE WE AND WHAT DO WE DO?
Quite simply, we are a public relations and comms consultancy. We will look at your business and see how we can work together to improve it. We shall start at the beginning. The moment you walk in the door of the business, the moment you open the website, in short..the moment a client or customer first engages with your business.
WHAT DO WE OFFER?
We focus on customer experience. What customers see, feel and if the experience is living up to their expectations or exceeding them. We look at the language you use, the imagery, the entire feel of the brand, your PR and all platforms that your business is marketed.
Who Are You?
How are you connecting with your market?
What sets you apart?
First off, who are you? What is your brand in a nutshell? Are you a hotel? Are you a fashion brand? Are you a restaurant? Is your content, imagery, brand, social media reflecting you as it should? Is what you're saying authentic and truly who you are and what you not only offer, but actually deliver?
Authencity.
What sets you apart?
How are you connecting with your market?
What sets you apart?
How are you setting yourself apart from the others? What makes you different? Why would a client or customer use or buy from you instead of another similar business? What is your USP? (unique selling point)
Uniqueness.
How are you connecting with your market?
How are you connecting with your market?
How are you connecting with your market?
The one fundamental thing that links us all is communication. Our relationship with brands and businesses is exactly the same. Brands need to build a firm, long standing authentic relationship with the customer.
Connection.
Every Detail Counts
The way you 'PR' your brand is key to it's success. Everything you put out into the world reflects your brand. Every post, every image, every word you say or write. The imagery, the language you use, the brands you choose to partner with, the places and stores you choose to show your products, it all counts. Every single detail.
Design & First Impressions
First impressions..
No amount of PR or marketing will help if, when you arrive at an establishment it falls short of the brand image that you are portraying on social media or your website. The customer experience starts the minute they walk over that threshold. If it's a hotel then normally the first thing you see is the lobby and/or the reception area. If it's a restaurant or cafe, it's the general look of the space and perhaps the greeting you receive when you arrive. In both counts, it is also the exterior. Either way, this is the first impression of your brand and the most important. Often a simple redress or a few tweaks can make big differences.
If you wish to discuss design or a redress please email us on hello@thekinda.com
Why is Social Media so important for your business?
Imagine a shop window that everybody anywhere in the world could look in. The window is the first thing anyone sees of your business. Would you allow it to be empty or messy and untidy? Or would you use the window to entice people? Present your business in the best way possible? Showcase or 'exhibit' brands or products that you sold?
Your social media presence is a reflection of your brand. Just like you are. You wouldn't turn up at a meeting in your pyjamas or scruffy clothes, then why have a scruffy social media presence? It is as integral a part of the business as you are. It is also a brilliant way to connect with people all over the world that could help and support your business.
We offer help and simple advice on how to improve your social media. Email us on hello@thekinda.com
Join us on Instagram
Videography + Photography for Social Media
THE KEY TO SOCIAL MEDIA IS QUALITY CONTENT
The first rule of branding is image. What images are you using to reflect your brand? The key places we use imagery is on websites and social media.
Whilst our imagery on our website can remain reasonably constant the imagery on social media must ideally be kept fresh and relevant. Also, without diving too deeply in algorithm talk, reels, in other words moving imagery, has a far better chance of reaching more people than a still image.
However, it can be tough to keep posting fresh content on your Instagram account both in terms of finding time to do it and creating good, quality content whilst focussing on everything else that is needed when building or running a company.
Kinda can create reels, videography and photography for you to bank on your phone to use on your Instagram. We can also show you how to schedule your posts to help manage your time and create easy simple reels too.
What is the difference in PR and communications?
PR or Public Relations is about exactly that, relations. It's about building and fostering mutually beneficial relationships between the media, partners and your customers or clients. It is maintaining a positive image and reputation that is cohesive to your brand or business.
Whilst marketing is a key factor in selling or promoting your business, public relations ensures that the business delivers what it promises and hopefully even more. Public relations is very holistic. It is having an open minded attitude to allow for fresh, imaginative and forward thinking ideas to enable your business to evolve. It's foundation sits firmly on a base of integrity and connection. External audiences and internal parties must be able to connect with the business or brand to allow for successful strong growth and development.
Communications ensures all areas of your business is putting out the same message. Whether is it the 'language', the imagery, the website, socials or anything else connected with your business or brand. Mixed messages could potentially confuse customers and clients and lead to the dilution or weakening of a brand. Language and connection is key, in short - communication.
The Importance of Communication
Non Judgemental Communication
With any relationship, be it business owner to employee, peer to peer, consultant to client or person to person, its foundation is communication.
Two way, honest, communication that is both conveyed authentically and listened to without judgement. With this open, honest and consistent communication as the bedrock the relationship and business can grow healthily by adjusting and adapting to anything that isn’t working.
Our Founder
Founder/Head of PR + Communications ~ Em Roberts
Em has worked in a variety of media, PR and marketing roles for over 30 years. She has been involved in marketing, talent, film, music, fashion and has interviewed countless celebrities and written many articles on a variety of subjects. During her time at William Morris (now WME) Em worked with actors, writers and directors which then led her into film production working alongside Ismail Merchant and James Ivory. Since then she has focussed on public relations and communications, also setting up her own sustainable and circular fashion brand, Bird + Wolf. Em set up Kinda in 2020.
"After years of working with different brands, I felt that a lot of PR was 'one size fits all' but knowing how a brand is born, from passion and a single idea..there is so much more to it. Every brand is different, it has its own complex personality, just like people. It's all about connection".
Client Case Story
Bird + Wolf
British sustainable clothing brand Bird + Wolf has evolved from a small home grown label into a global brand in just over six years. Now known as an iconic indie favourite, Bird + Wolf is worn by celebrities all over the world, including Tommy Lee, Kyle Richards, Claudia Winkleman and Sharon Osbourne. Bird + Wolf has firmly stuck to their rebellious vibe, not holding back with their edgy imagery. Their 'personality' aligns across all platforms, ensuring brand consistency and a strengthening individual and original identity.
Sustainable Style
BIRD + WOLF are passionate believers in sustainability. Our jackets are upcycled ex-army wear, embellished with personal statements chosen for you and by you. Made for hard environments, the durability and comfort of military wear is exceptional. Some are more distressed than others, some with a variety of badges, each one individual.
To nutshell it..
In short, Kinda focuses on public relations + comms. The whole shebang. The look, voice and feel and reputation of the brand and the relationships is has with people, customers and other brands.
It is the cohesion of story and brand message and its evolution across all platforms, i.e the style of imagery, the branding, logos, packaging, merchandise.
It's customer relations, it's how your brand, business or project is seen, whether bricks and mortar or online.
It's the very essence, the foundation and the framework.